What mining my own data taught me as a publisher and what authors and writers can learn from that. As a longtime indie book publisher...

I’m a huge fan of best-selling author William Hazelgrove’s humorously long email newsletter--and the successful business model it reveals.

When the formula fails, follow the tangents: How the side stories of you, your writing, and your books can lead to solid exposure and sales.

Authors and writers: What is the "how" of your story? Use your writing process or what your learned as a media angle or speaking focus.

Find ALL the themes of your fiction or nonfiction book, then max out them all to sell and promote your book.

What are the opportunities for you, the author; the publisher; your fans; and other vested parties to promote and sell the book?