Book Marketing

Feb 14, 20224 min read

Author Events 101: Promotion and Profits

New or established author, self or traditionally published, a primer for getting started in the world of events. What is an author event?...

Feb 3, 20228 min read

Book Promotion Advice Gleaned from Analyzing a Decade of Reading

What mining my own data taught me as a publisher and what authors and writers can learn from that. As a longtime indie book publisher...

Jan 27, 20225 min read

Speaking Gigs 101 for Writers, Authors, and You Too

From Toastmasters to speakers bureaus with income along the way. Extrovert or introvert. Enthusiastic amateur or noted expert. Informal...

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Nov 12, 20214 min read

Creators Should Study This Author’s Email Newsletter

I’m a huge fan of best-selling author William Hazelgrove’s humorously long email newsletter--and the successful business model it reveals.

Oct 28, 20214 min read

Authors and Writers: When the Formula Fails, Follow the Tangents

When the formula fails, follow the tangents: How the side stories of you, your writing, and your books can lead to solid exposure and sales.

Oct 21, 20212 min read

Your ‘How’ Is the Story: Your Writing Process as Media Angle or Speaking Focus

Authors and writers: What is the "how" of your story? Use your writing process or what your learned as a media angle or speaking focus.

Oct 19, 20217 min read

Naked Book Contract Signing and 9 Other Ways for Authors to Max Out Their Themes

Find ALL the themes of your fiction or nonfiction book, then max out them all to sell and promote your book.

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Oct 6, 20214 min read

Savvy Author Book Proposal Checklist: Your Book's Sales and Marketing Considerations

What are the opportunities for you, the author; the publisher; your fans; and other vested parties to promote and sell the book?

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